But is it hard work?
I have a serious question. Obviously, part of Bush's pre-programmed message list included making sure we knew just how hard it is to be President. He said "it's hard work" 11 times. That aint' no accident. My question is: how exactly does that help him? What's the theory?

He didn't really respond to the substance of any of the charges Kerry made, other than to say essentially that Kerry's mixed messages were what could put us in a bad way; all he could say about his failures was that it's hard work. Is there some psychological angle I'm missing?