Helpful or harmful?
I'm no expert--on PR or on politics. But I just don't think this approach will work. In fact, I think it may do more harm than good. I know you have to start somewhere, but we have to overturn a now deeply-ingrained set of beliefs about Republicans and Democrats. I think it will take much more than a billboard to do it. Someone tell me I'm wrong and make the case that this is a valuable first step in the process, because I hope I am, and that it is.