The Center for American Progress is sponsoring this effort. Robert Redford wrote an editorial supporting it:
A grassroots movement is gathering today to promote solutions, like renewable fuels, clean electricity, more efficient cars, and green buildings that use less energy -- all of which are exciting alternatives that rebuild our communities even as they cut pollution and create good jobs.[Thanks to reader JB for the tip]
Recently, a dynamic new campaign launched to seize and grow these opportunities and break our energy dependence. It's called KickTheOilHabit.org, and it has the backing of a diverse coalition of organizations. Its first action was to challenge oil companies to double the number of renewable fuel pumps at their stations within the year and pledge to offer E85 ethanol fuel at half of all gas stations within the decade.
This is a simple clear action that the oil companies can do today. But it is only a first step. Many others are ready to be put in action despite industry claims to the contrary.
In coming months, this campaign, which is based at the Center for American Progress and works with partners from the Natural Resources Defense Council to Consumers Union, MoveOn.org to the Apollo Alliance, will launch new challenges to our elected leaders, but it will also point to good work that is already going on all around the country. It will illuminate efforts on Capitol Hill by those who are concerned about the public good as well as the work of a myriad of grassroots groups effectively pushing innovative technological and public policy solutions alike.