Why do we need to hear about this newest O.J. Simpson saga? Way back when - 13 years ago? - when we were inundated with 24-hour talk about his murderous rampage - he was a genuine celebrity: a TV personality in football coverage, an actor in a popular funny movie series. There are 2 reasons why we shouldn't have to receive wall-to-wall coverage of this latest lunacy: 1) now, he's nobody. We shouldn't care. 2) I thought one of the lessons of OJ Simpson was the foolishness of TV-mania descending on a single media circus, cheapening the legal process, obsessing over a mostly pointless story. So now we're just going to do it again? For an even stupider, more pointless crime?