What have you been reading, listening to, watching?
New Album Marketing Strategy
Radiohead's new album is coming out soon and they have a pretty good idea for selling it:
Radiohead, the respected British rock act, said that the band would sell its new album, at least initially, exclusively as a digital download and allow fans to decide how much to pay for it, if anything. In a statement yesterday, the band said it had begun taking orders for the album, “In Rainbows,” which will be available beginning Oct. 10.And, hey, why not? You can set the price you are willing to pay here. I'll bet they make tons.
In Radiohead’s plan, fans will choose their own price for the digital version of the 10-song “In Rainbows,” which it said would be sold as a download without copy restriction software, known as digital-rights management. In effect, the band is asking fans to establish a monetary value for music, even when widespread piracy means that it would be available free.
Early reaction suggested that listeners would pay, but less than they would for a CD in stores. The blog Idolator.com carried a poll in which the plurality of voters — almost 40 percent — said they would pay from $2.05 to $10.12.
Weekend Box Office
1. The Game Plan
2. The Kingdom
3. Resident Evil
4. Good Luck Chuck
5. 3:10 to Yuma