Tuesday, February 24, 2004

What I Wish They Would Say
With word that the Bush-Rove team plans to start an advertising blitz, including ESPN, on March 4, to try to make some room amid their buckets of cash everywhere, the American Psychological Association may have just saved us from the barrage with their newest recommendation about the effect of television advertising (OR, I may have just struck some words from this article myself and added others I think could apply equally well):

"The American Psychological Association is calling on federal regulators to restrict advertising aimed at children eight and under dumb jocks, citing research that shows youngsters middle-aged insecure men accept a commercial's claims without question.

The world's largest association of psychologists said that studies have shown that young children white swing voters especially are unable to critically comprehend televised advertising messages and, as a result, are likely to accept commercials Republicans as 'truthful, accurate and unbiased. This can lead to unhealthy eating habits voting against one's interest as evidenced by today's youth obesity epidemic the dolt in the White House,' the APA said in a news release.

'All advertising to children voters too young foolish to recognize the persuasive intent of such messages is by its very nature exploitative,' the report said. 'While it is impossible to protect this age group from all commercial exposure, it is pragmatic to restrict efforts by advertisers when they focus primarily, if not exclusively, on this uniquely vulnerable segment of the child population."

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